The path becomes the goal.

Coach Leo is building more than a running coach. We start with judgment-free coaching, where reaching your goal matters as much for a 5K as for an ultra. We add a community that progresses together. And in the end, we want every run to serve something bigger.

What we are building.

One simple idea, told in three steps.

Judgment-free coaching

Social media celebrates superhuman performances, and many runners end up feeling they do not belong. We take the opposite stance: every goal deserves the same care, from a first 5K to an ultra. Our artificial intelligence exists for exactly that: it adapts every plan to the runner's real life, backed by more than 200 scientific studies.

You never run alone

We run because our friends run, or because we signed up for a race together. Coach Leo therefore organizes training in small groups, called packs, where everyone follows each other's progress, encourages and challenges one another. The community celebrates progress, never rankings.

Runs that count

The finish line is not the only outcome: the path to get there matters just as much. A runner can run to plant trees, to win a jersey from a favorite brand, or to nail the best race preparation among friends. Thirty minutes of running after work become a gesture that serves something bigger.

And this is where you come in.

We build the playing field. You bring your colors to it.

Creators and influencers

Creators and influencers

Move forward with your community

Your followers no longer just watch you run: they train with you, each at their own level.

  • A pack under your name, with challenges built with you
  • A dedicated space where your community shares its progress with you
  • Real progress statistics, aggregated and anonymized
  • A recurring commission on subscriptions coming from your community
  • Complimentary Premium access, so you experience the product from the inside
Races and events

Races and events

A tailored plan for every participant

We support your runners all the way to the start line, for human-scale events.

  • A personalized training plan for every participant, in your colors
  • A race pack where your participants train together
  • A finisher status that values the preparation as much as the race
  • Fewer dropouts on race day, more loyalty from one edition to the next
Brands

Brands

A pack in your colors

Your image is built inside the runners' experience, not in an ad slot.

  • A brand pack, gathered around a social or environmental goal
  • Rewards built into the game: the jersey or the shoes your runners dream of winning
  • Runners qualified by their real training, not by clicks
  • Measurable engagement and verifiable impact

Thirty minutes of running after work can plant a tree. That is the running we are building.

The first season of our community game already proved it: the kilometers run together planted real trees. Relive Season 1

Our principles are not up for negotiation.

They protect the runners' experience and make your activations credible.

No judgment, no rankings

We celebrate each runner's progress and goals. No runner is compared to others or put on display.

Rewards that mean something

Rewards stay collective and meaningful. We never turn kilometers into loyalty points.

The community comes first

Every activation must enrich the runners' experience. We turn down those that would degrade it, however profitable.

Data treated with respect

We only share aggregated, anonymized, GDPR-compliant indicators. Individual data never leaves the app.

Let's build together.

Tell us who you are and what you have in mind. We reply quickly, and founding terms are open.

Would you rather write directly?

[email protected]

Frequently asked questions

How do I become a Coach Leo partner?

Write to us through the form and tell us who you are. We reply quickly and build the activation with you: the group, the mission and the reward. Founding terms are open.

What does a race gain from working with Coach Leo?

Every participant receives a personalized training plan in your colors and joins the event's training group. Your runners arrive better prepared, drop out less and come back the following year.

How does the creator program work?

You create a group under your name, Coach Leo calibrates the challenges, and your community progresses with you. A recurring commission is planned on subscriptions coming from your community, and Premium access is on us.

What data does a partner receive?

You receive aggregated, anonymized, GDPR-compliant indicators: participation, consistency, group progress and impact delivered. Individual data is never shared.